Reno Reporter

The wheels have slowly begun to turn again in the American economy as a sense of normalcy returns after the presumed COVID-19 pandemic end, but surveys suggest that some states are not recovering as quickly as others. 

According to a recent survey by the U.S. Census Bureau, Nevada small businesses fared worse than most other states, with 29.7% reporting a “large” negative effect due to COVID-19 and associated restrictions, as of July 4. This is higher than the national average.

In the survey, 36.7% of Nevada small businesses said they expect a period of more than six months to return to normal levels of operation, higher than the national average.

Ann Silver, Reno + Sparks Chamber of Commerce CEO, told Reno Reporter that Reno-Sparks businesses have actually fared well in rebounding from the height of the pandemic's widespread closures and mask mandates. 

"Small businesses were able to obtain loans and funding, pivot to new ways of operating, and our casino/hotel businesses are in full operation," Silver said. "Travelers and visitors are back, and they are visiting our many attractions and Lake Tahoe."

The Census Bureau conducted their Small Business Pulse Survey the week of June 28 to July 4, and measured the pandemic-altered business conditions by collecting information on small business operations and finances, requests and receipt of assistance, vaccines, capital expenditures and expectations for recovery.

Some studies have been critical of Nevada's economic bounce-back from the pandemic, including multiple by WalletHub, one of which found that Nevada’s economy was affected worse by COVID-19 and associated restrictions than 90% of states.

A July 15 study conducted by researchers from top U.S. universities found that Nevada ranked in the bottom five states in recovering employment due to COVID-19 and associated restrictions imposed by Democratic Gov. Steve Sisolak.

Another reaffirmed the finding that that Nevada’s small businesses were affected by the COVID-19 crisis and restrictions worse than any other state, including Washington, D.C.

Silver explained that area businesses adhering to strict policies, protocols and leadership were "aligned to provide one voice to residents regarding the concern for health, safety and the return of a strong economy."

"The Reno-Sparks area was led by elected officials and our district health officer, who collaborated to ensure mask mandates and social distancing protocols were followed," Silver said. 

Reno-Sparks businesses are hurting for workers, according to the chamber CEO. A return to normal and end to the labor shortage will depend on the rate that Nevadans get vaccinated. 

"If the variant disturbs our progress, it will take longer to feel confident in crowds, in arenas, in concert halls and crowded restaurants," Silver said. 

Recently the chamber held a job fair with turnout from more than 100 employers seeking employees of all education and skill levels. 

"Businesses cannot return to full operational capacity without employees, so recruitment efforts are widespread," Silver said. 

According to Silver, the chamber predicts a strong and sustainable economy in the Reno-Sparks area in the near future. 

"We have diverse businesses, including advanced manufacturing, technology, construction, warehouse operations and other trades that are flourishing and are not dependent on tourism, much the way southern Nevada is," she said, noting that the area business community has been flexible enough to work through the pandemic's biggest hurdles. "[Businesses have] instituted health and safety protocols for their employees and customers and have demonstrated great resilience."